FILM REEL
Discovery Bank
While Discovery Bank, shares the concept of being a bank with the other incumbents of the market, Discovery is anything but a traditional bank. It offers its clients a full digital experience that utilises the latest technology to streamline processes, bypass traditional limitations and exceed expectations at every touch point. Effectively, Discovery Bank is the future of banking, available right now.
in order to bring this to life, we created a full 360 advertising campaign that played up the differences between traditional banking and Discovery Bank, by juxtaposing the audio and visuals against each other. Beginning with a 90 second TV and digital film, we unpacked the banks value proposition across multiple elements, and juxtaposed them against the current offering from the South African banking industry.
Discovery Health
Discovery has been heavily involved in making the COVID-19 vaccine available and accessible to all South Africans. As part of their vaccine initiative, they wanted to create a piece of communication that acknowledged the difficulties that South Africans have faced in the wake of the COVID-19 pandemic, and inspired them to believe that there is light at the end of the tunnel, and that through vaccination, we can rise once again, as a nation.
Discovery Bank
Discovery Bank is the first and only Shared-Value bank in South Africa. After launching in 2019, Discovery Bank realised that they had a problem - South African consumers do not understand what Shared-Value banking is, or what value it offers to their lives. This piece of film became the central device of our campaign that set about to not only demystify what Shared-Value banking is, but to acquire new sign ups for the bank.
Vitality Health International
When Discovery launched operations into the African market, they needed a launch advert that would not only create hype and excitement around their proposition, they also needed a mechanism to mitigate against having to source and apply multiple voices, in multiple languages across multiple regional accents.
We created their launch video utilising titles instead of spoken word, that way we could mitigate against the challenges outlined above and create one property structure that could be adapted as required.
Flora Plant Butter
Flora launched Plant Butter, a new innovation in the butter category, into the South African market in early 2021. Because it is 100% plant-based, it offered butter consumers a healthier alternative to the traditional butter products that they have become accustomed to. However, this same proposition created a challenge that needed to be overcome - communicating that that Plant Butter tastes, bakes and cooks just like butter. To launch the product we created the line ‘If you love butter, you’ll love Flora Plant BUTTER’ and then built this series of films to help land the proposition and encourage trial of the product.
PRINT
DSTv
Life is full of beautiful moments. Moments of exploration, of family bonding and of switching off to find peace. This print series delves into these moments and examines how the simplest of things can make us feel most alive.
Cell C:
Mobile communication is expensive, especially in South Africa. Cell C, the consumer champion, is challenging the market by making cellphone calls cheaper than ever. This print ad explores how important it is to get the full message across, while at the same time illustrating just how expensive the other networks are when compared.
University of Johannesburg:
In collaboration with illustrator Louis Minnaar, we developed this theme piece for the new University of Johannesburg brand positioning. The Art of Accomplishment blends black and grey photography with vibrant illustration into a one-of-a-kind look and feel within the higher education industry.
Pendoring: (Pendoring Special Award Winner 2013)
The design pays homage to a South African heritage brand by incorporating a truly South African past time - the bring and braai - into the design.
ACTIVATIONS
Silver Star Casino (Silver Loerie Award Winner 2012)
SilverStar Casino was celebrating their 3rd birthday. They wanted to create awareness around the celebrations, while at the same time generate foot traffic into the casino. To accomplish this, we brought in the Guinness World Record holder and card stacker genius Brian Berg for a once-in-a-lifetime experience.
KFC: (Loerie Finalist 2014)
In order to create awareness around the KFC Add Hope initiative, we used a simple yet highly effective way of demonstrating exactly what your R2 could mean to a hungry child. A 'My Family' sticker was designed to represent an extra child being included into your family just by adding a little hope of R2 to your KFC meal.