I am a creatively led strategic business thinker…

I have created go-to-market strategies and advertising campaigns for some of South Africa's biggest brands, across multiple industries, including: telecommunications, FMCG, retail, banking and insurance to name a few.

I hold an MBA with a focus on business innovation and entrepreneurship, as well as a Bachelors in marketing communication and management. I utilise the knowledge gained in my studies to work with brands in order to extract maximum ROI from their marketing partners and budgets, and deliver efficacy where it is needed most... their bottom line.