Discovery Bank
A bank like no other.
A full 360 advertising campaign juxtaposing audio and visuals to play up the differences between traditional banking and Discovery Bank — anchored by a 90-second TV and digital film.
Building Brands That Perform.
I'm Dyl Fortune — a senior brand, innovation and creative executive based in Dallas, TX. I've led go-to-market strategies and advertising campaigns for some of South Africa's biggest brands, across telecommunications, FMCG, retail, banking, insurance, healthcare and many more.
Selected work
Campaigns with a bottom line.
I work with brands to extract maximum ROI from their marketing partners and budgets — and deliver efficacy where it matters most: the bottom line.
Flora Plant Butter
If you love butter, you'll love Flora Plant BUTTER.
The 2021 South African launch of a 100% plant-based butter — a series of films built around one line to land the taste-parity proposition and drive trial.