Curriculum Vitae
Education & experience.
Education
Milpark Business School — Johannesburg
Masters of Business Administration (MBA), 2015 – 2019
Focus: Business Innovation and Entrepreneurship
University of Johannesburg (R.A.U) — Johannesburg
Bachelor of Arts, Marketing Communication, 2004 – 2006
Majors: Marketing Communication, Marketing Management
Alberton High School — Johannesburg
Grade 12, 1997 – 2001
Employment History
Freelance Creative Director, Strategist and Copywriter
Freelance
September 2017 – PresentRecent clients: Ogilvy Jhb — KFC / Old Mutual (Jan – Jun 2023) · M&C Saatchi Abel — Standard Bank (Jun – Dec 2022)
Creative Director
8909
January 2022 – May 2022Head of Innovation
Metropolitan Republic
March 2020 – January 2022- Strategy for pitches and client campaigns
- Business strategy for innovation campaigns
- Concept development
- Copywriting
Clients: Discovery Bank · Discovery Health · Discovery Insure · Discovery Invest · Discovery Vitality · Flora · Eskort
Creative Director
Unit5
August 2016 – August 2017- Creative direction
- Concept development
- Vetting of creative output
- Pitch presentations
- Problem solving
Clients: Coca-Cola · Vodacom · Johnny Walker · Microsoft · Mondelez · Nokia · many more
Conceptualist / Senior Copywriter
Radar Advertising
July 2015 – January 2016- Concept development
- Conceptual writing
- Copywriting
- Design writing
Clients: Standard Bank · Old Mutual Corporate · Mutual and Federal · DGB
Conceptualist / Senior TTL Copywriter
Mortimer Harvey
August 2013 – June 2015- Conceptual writing
- Copywriting
- Design writing
- Social media and web content
Clients: University of Johannesburg · ABSA Bank · Smile Communications · Doritos · Lays
Conceptualist / Senior TTL Copywriter
Ogilvy Johannesburg
April 2011 – July 2013- Conceptual writing
- Copywriting
- Design writing
Clients: Cell C Brand and Retail · Castle Lager · KFC · DStv
Conceptualist / Copywriter
King James Johannesburg
October 2010 – April 2011- Conceptual writing
- Copywriting
- Design writing
- Proof reading
Clients: Plascon · Europcar SA · Silverstar Casino
Freelance Copywriter and Marketing Consultant
Freelance
January 2003 – September 2010Special Achievements
- 2012Silver Loerie Winner — Silverstar Casino: Card Stacker
- 2013Pendoring Special Award Winner — Ads24: Think Afrikaans
- 2014Loerie Finalist — KFC: Add Hope Sticker
- 2014Gold Assegai Winner — ABSA Bank: Private Banking Internal Launch
Featured Writer — Migrate Magazine
Issues 13 – 17: Thirteen · Curiosity · Viva · Sweet · Meat
References
Available upon request.