Education
 

Alberton High School: Johannesburg (1997 - 2001)
Highest Grade Passed: Grade 12

University of Johannesburg (R.A.U): Johannesburg (2004 - 2006)
Bachelor of Arts - Marketing Communication

Majors:      Marketing Communication
                      Marketing Management  

Milpark Business School: Johannesburg (2015 - 2019)
Masters of Business Administration (MBA)

Focus: Business Innovation and Entrepreneurship

Employment History

 

Freelance Creative Director, Strategist and Copywriter (September 2017 - Present)

My most recent clients:

  • Ogilvy Jhb - KFC / Old Mutual (January -June 2023)

  • M&C Saatchi Abel - Standard Bank (June - December 2022)

  • 8909 - Creative Director (January - May 2022)

Metropolitan Republic (March 2020 - January 2022)
Head of Innovation

Tasks and Responsibilities

  • Strategy for pitches and client campaigns

  • Business strategy for innovation campaigns

  • Concept Development

  • Copywriting

Clients Worked On:

  • Discovery Bank

  • Discovery Health

  • Discovery Insure

  • Discovery Invest

  • Discovery Vitality

  • Flora

  • Eskort

Unit5 (August 2016 - August 2017)
Creative Director

Tasks and Responsibilities

  • Creative Direction

  • Concept Development

  • Vetting Of Creative Output

  • Pitch Presentations

  • Problem Solving

Clients Worked on:

  • Coca-Cola

  • Vodacom

  • Johnny Walker

  • Microsoft

  • Mondelez

  • Nokia

  • Many many more...

Radar Advertising (July 2015 - January 2016)
Conceptualist / Senior Copywriter

Tasks and Responsibilities

  • Concept Development

  • Conceptual Writing

  • Copywriting

  • Design Writing

Clients Worked on:

  • Standard Bank

  • Old Mutual Corporate

  • Mutual and Federal

  • DGB

Mortimer Harvey (August 2013 - June 2015)
Conceptualist / Senior TTL Copywriter

Tasks and Responsibilities: 

  • Conceptual Writing

  • Copywriting

  • Design Writing

  • Social Media and Web Content

Clients Worked on:

  • University of Johannesburg

  • ABSA Bank

  • Smile Communications

  • Doritos

  • Lays


Ogilvy Johannesburg (April 2011 - July 2013)
Conceptualist / Senior TTL Copywriter

Tasks and Responsibilities:

  • Conceptual Writing

  • Copywriting

  • Design Writing

Clients worked on:

  • Cell C Brand and Retail

  • Castle Lager

  • KFC

  • Dstv


King James Johannesburg (October 2010 - April 2011)
Conceptualist / Copywriter

Tasks and Responsibilities:

  • Conceptual Writing

  • Copywriting

  • Design Writing

  • Proof Reading

Clients worked on:

  • Plascon

  • Europcar SA

  • Silverstar Casino


Freelance (January 2003 - September 2010)
Freelance copywriter and Marketing Consultant

Special Achievements 
 

Awards

Silver Loerie Winner 2012 - Silverstar Casino: Card Stacker 
Pendoring Special Award Winner 2013 - Ads24: Think Afrikaans 
Loerie Finalist 2014 - KFC : Add Hope Sticker 
Gold Assegai winner 2014 - ABSA Bank: Private Banking Internal Launch

Featured Writer

Migrate Magazine Issue:

  • 13 - Thirteen

  • 14 - Curiosity

  • 15 - Viva

  • 16 - Sweet

  • 17 - Meat

References

Available Upon Request